How best to communicate with all of Salem-Keizer Public Schools’ (SKPS) variety of audiences, is top of mind for Salem-Keizer, and district leaders want to hear from staff, families, students and our community partners about district communication.
With the help of the National School Public Relations Association (NSPRA), SKPS is conducting a districtwide communications audit. What that means is that all SKPS audiences have a chance to share how they feel about how the district communicates: Is it working for them or not working? What ideas do they have for improvement? Are the tools the district and schools use effective or not?
NSPRA will gather this information through surveys and focus groups.
But first, who is NSPRA and why are they qualified to do this study?
Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada and the U.S. Department of Defense Education Activity (DoDEA) schools worldwide. NSPRA’s mission is to advance education through responsible communication. They accomplish that mission by developing and providing a variety of diverse products, services and professional development activities to members as well as to other education leaders interested in improving their communication efforts.
What is in it for Salem-Keizer Public Schools?
SKPS cares about communication and engagement with its many audiences. How to best communicate with all audiences is complex and is certainly not a one-size-fits-all scenario. Although the district and our schools may not be able to implement every tool, SKPS wants to improve how the district engages the many audiences throughout our community, which is challenging.
This week the district will kick off its surveys – The week immediately following spring break will be another opportunity to hear from voices through focus groups. A variety of invitations will follow this initial survey in the next couple of weeks. Meanwhile, district leaders are also asking staff to provide feedback through the following surveys.
Participation in these surveys should take less than 15 minutes and is completely anonymous.